Quality Designs. Trust in Every Detail.

UI/UX design

Bridgforth Family Tree Website (Wordpress)

Designed with a clear UX flow and structured UI, the site guides visitors from the earliest traceable ancestor into an interactive family tree. Navigation highlights three distinct lineages, while additional sections showcase digitized artifacts—such as marriage licenses, military records, and historical documents—through intuitive visuals.

Clover Needlecraft Website (Shopify)

Designed with Adobe XD, the Clover Shopify site balances business goals and consumer needs through an intuitive UI and seamless UX. The layout highlights promotions, new arrivals, and sales while integrating YouTube “how-to” videos to help customers explore sewing, craft, needlework, knitting, and crochet products with confidence.

Blogs & Social Media

I managed blogs and developed social media content to increase brand visibility and engagement. Posts were scheduled strategically around weekly and monthly product promotions to align with sales priorities. The company collaborated with influencers to create “how-to” projects showcasing products in action, with the marketing team overseeing planning, outreach, and final execution. This approach expanded reach, strengthened consumer trust, and highlighted products through authentic, influencer-driven storytelling

Video Editing & Creation

Produced and edited videos for the Clover YouTube channel to promote product usage to targeted consumers. Utilized strategic camera shots, voice-overs, and audio/video editing to create engaging content that clearly demonstrated products and their applications. Each video was crafted to highlight product features while aligning with brand messaging and marketing goals.

Print Work

I created a variety of print materials, including catalogs, sell sheets, and half-sheet (how-to guides), using templates and custom layouts that highlighted the company’s goals for each project while maintaining brand guidelines. Catalogs provided comprehensive coverage of all company products, sell sheets supported the sales team in helping clients order products for their stores, and half-sheet guides were displayed at trade shows to educate consumers on product usage. Each piece was designed to be visually engaging, clear, and aligned with both marketing objectives and brand identity in mind.